KangaROOS and Pressure have joined forces to bridge the gap between the Mediterranean aesthetic and the sneaker culture in Germany. We combine the lifestyle of the youth from Paris to Athens with the traditions and values of our brand.
In search of a suitable model, Pressure Clothes chose the KangaROOS NET as the basis for the collaboration and implemented it in two strong colorways - the KangaROOS x PRESSURE™ "Ferrari" and the KangaROOS x PRESSURE™ "Vinyl".
For a complete look, the sneakers are accompanied by a small Capsule Collection in the same color scheme with eye-catching branding and "notoriously uncool graphics." The Capsule Collection is available exclusively at www.pressureclothes.com.
ABOUT PRESSURE CLOTHING
Γεια σας φίλοι,
The Mediterranean aesthetic and notoriously uncool graphics on Pressure logo t-shirts make Pressure Clothes the official streetwear of the Mediterranean. "Promoting since 2012"
Pressure Clothes began as a cult phenomenon seen on the streets of Paris. The first T-shirt bore the Pressure logo in Arabic script. It was designed at the time of the terrorist attacks in Paris. At the time, this was considered a strong political statement, as "Arabophobia" was a norm. This risk was taken by the youth and later became a trend when models and it-girls started wearing the t-shirts.
This is probably the best unofficial campaign that a brand can initiate that is strongly political due to its Mediterranean roots, yet defines a new path.
Pressure Clothes is headquartered in the "Mediterranean" countries and initiates counter-culture trends. From the Arabic lettering in the clothes and the Mediterranean style that is now trendy, Pressure Clothes pays tribute to the financial crisis associated with the Mediterranean countries with cult as a response.
"WE TOOK THE TEAM PLAY FROM THE SEA."
