We have teamed up with premium lifestyle brand GRAMPS to present a unique collaboration: the HOT SHOT LO x GRAMPS. The collaboration combines the heritage of KangaROOS with the retro style of GRAMPS to create a shoe that is ready to capture the hearts of both generations.
The HOT SHOT LO x GRAMPS sneaker is the result of an inspiring story. Gramps began as a shared hobby between Jannik Diefenbach and his grandfather Alojz Abram. At Christmas 2016, they started taking photos of Alojz in streetwear, posted them on social media and quickly became a viral phenomenon with this unique look. Alojz earned the nickname "Gramps" thanks to the growing number of followers, currently over 5.2 million on TikTok (tiktok.com/@jaadiee) and 2.5 million on Instagram (instagram.com/jaadiee).
For Jannik, who wore KangaROOS as a child, emotional connections and precious memories are an important part of fashion. For this reason, carefree childhood memories of summer vacations on the beach are the source of inspiration for the GRAMPS x KangaROOS sneaker. A shoe whose light color scheme is reminiscent of the warm sandy beach and whose light blue accents are intended to represent the warm seawater and the bright blue sky.
Instead of tissue paper, each pair is wrapped in an exclusive Gramps bandana that can be worn as a fashion accessory. It is included in the packaging, along with an additional pair of laces and a high-quality box.
The "Greetings From The Beach" sneaker will be available online from May 31 and will take you back to your childhood memories of summer.
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About GRAMPS
GRAMPS is a high-quality clothing and accessories brand born from the shared passion of Jannik Diefenbach and his grandfather Alojz Abram. GRAMPS was founded in 2021 and launched its first collection in 2023. It combines traditional designs with modern flair and draws inspiration from the styles of decades past.
GRAMPS aims to bridge the gap between generations in fashion by reinterpreting vintage styles for modern times and creating timeless pieces that can be worn by all ages. In doing so, the brand embodies a philosophy of timeless style and sustainability and strives to make a positive impact on the fashion industry and beyond.
www.bygramps.com | tiktok.com/@bygramps | instagram.com/bygramps
